Derek Lackaff @ Media Ground (FCT/UNL)
Friday, 12 March @ 15h
Motivation and Mobilization: Social Network Sites and Social Research
Social network sites (SNSs) such as Facebook and MySpace have emerged as one of the most platforms for online social interaction. These site have exhibited astonishing convergence as they assimilate functions from other more specialized media platforms such as media sharing, blogging, and gaming. At the macro level, SNSs have played a significant role in many recent collective actions, ranging from mainstream political campaigns to pro-democracy protests within repressive regimes. At the micro or personal level, a range of factors impact behavior. This lecture will present research that examines the antecedents and consequences of SNS behavior, with a particular focus on social scientific explanations of individual motivation and the mobilization of network resources.